At Khetva, we are redefining Indian agriculture by seamlessly connecting farmers with essential agri-services through cutting-edge technology. Our mission is to empower farmers, agribusinesses, and service providers by creating a comprehensive, one-stop platform-covering everything from land preparation to harvesting, logistics, and market access. With smart solutions and real-time accessibility, we aim to make farming more efficient, profitable, and future-ready.
MISSION
Empowering farmers with seamless access to technology, services, and resources for a more efficient and profitable agricultural ecosystem.
VISION
Transforming Indian agriculture through innovation, connectivity, and sustainable growth.
VALUES
Innovation. Accessibility. Sustainability. Empowerment.
Team Members
Addulamala Prashanth
(Co-Founder)
S Yuvaraj
(Co-Founder)
Key Insights & Challenges
Agricultural Workforce
Over 60% of India's population is engaged in agriculture, contributing nearly 18% to the national GDP.Small and marginal farmers account for 86% of total land holdings, yet they struggle with access to modern farming solutions.
Limited Mechanization
Only 47% of agricultural operations in India are mechanized, leaving a majority of farmers dependent on outdated practices.
High costs and lack of availability prevent nearly 70% of smallholder farmers from accessing advanced machinery like drones and harvesters.
Fragmented Service Access
65% of farmers report difficulty in finding reliable sources for renting machinery, hiring skilled labor, or leasing land.
Lack of standard pricing and middlemen influence causes up to 40% price variations for the same service across regions.
Demand for All-in-One Solutions
78% of farmers prefer a single platform for booking agricultural services instead of relying on multiple unverified sources.
Urban farmers and gardening enthusiasts struggle to find verified professionals for terrace and hydroponic farming, limiting growth in this segment.
Adoption of Agri-Tech
74% of farmers are willing to adopt digital platforms for booking farm-related services if provided in regional languages.
80% of service providers in the agricultural sector are interested in joining an online platform to reach more farmers and expand their customer base.
Time & Cost Savings
Farmers spend an average of 4-6 days searching for the right machinery or skilled labor, delaying crucial farming activities.
A seamless digital platform like Khetva could reduce booking time by 70% and help farmers save up to 30% on operational costs.
Need for Smart and Sustainable Farming
Over 50% of India’s cultivated land relies solely on monsoon rains, making irrigation solutions crucial.
Unoptimized farming methods lead to 20-30% post-harvest losses, which could be reduced with better logistics and storage.
Direct-to-Market Linkages
Nearly 70% of small farmers rely on middlemen to sell their produce, reducing their profits.
A streamlined farm-to-market supply chain could increase farmer income by up to 40%, boosting rural economies.
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